Understanding Logo Protection: Exploring Trademark Registration as a Legal Safeguard

As it turns out, registering a logo as copyright isn’t feasible, despite its integral role within intellectual property rights. Logos, being products of human ingenuity, warrant safeguarding due to their status as artistic expressions that hold substantial value across various domains. However, the Copyright Law stipulated in Law Number 28 of 2014 does not extend to offer protection to logos.

While logos are acknowledged as creative outputs, they fail to meet the criteria for registration with the Ministry of Law and Human Rights (Kemenkumham) for legal protection. This limitation is attributable to Article 65 of Law No. 28/2014, which categorizes logos as non-recordable items, particularly when utilized as trademarks or symbols in commercial or organizational contexts.

Despite the inability to register logos under copyright, there remains an avenue for their protection through trademark registration with the Directorate General of Intellectual Property. This recourse falls under the purview of Law Number 20 of 2016 governing Trademarks and Geographical Indications.

Trademark registration facilitates the recognition of logos as intellectual property, thereby conferring legal protection upon their owners. In practical terms, this means that logo owners gain exclusive rights to utilize their logos within the realm of goods and services trade. Additionally, trademark registration serves to streamline the process of proving ownership and provides a legal framework for resolving conflicts or disputes related to logo usage.

By pursuing trademark registration, logo owners bolster their legal standing and fortify their ability to safeguard their branding assets. This strategic move not only shields logos from potential infringement but also bolsters their commercial value and distinctiveness in the marketplace.

For entrepreneurs seeking guidance on navigating the intricacies of business legality and trademark registration, our dedicated WhatsApp Contact Person at 0851 8322 7997 (DISA) stands ready to provide assistance and support throughout the process.